MIA: Italy’s newest global AV market

Unveiling for the first time in Rome on 16-20 October 2015 is the Mercato Internazionale Dell’Audiovisivo (MIA), an ambitious content market and matchmaking hub that aims to put Italy back on the map of European and global audiovisual industries.

Working with the common goal of internationalisation, the MIA seeks to bring together cinema, television, and documentaries from around the world, and become an effective mediator for a network of activities that give Italy a central role in co-development, co-production, and export relationships, both in European relations and lesser-explored international markets.

The MIA hopes to become an invaluable and accessible tool to both Italian and international industry professionals – whether producers, distributors, broadcasters, showrunners, directors, writers, or digital platforms –and provide a map of opportunities for business, networking, analysis, information, and “inspiration”.


MIA Cinema

Four main components of the MIA event aim to provide valuable business tools for cinema, whether in buying, selling, or co-production. These components are: MIA Cinema, comprised of The Business Street (TBS) and New Cinema Network (NCN), the MIA terrace, and the Digital Video Library.

MIA Cinema bolsters the best practices of The Business Street (TBS) and New Cinema Network (NCN), events for which some of the most active European and international buyers, sellers and producers have confirmed their attendance, with distributors and producers hailing from over 50 countries.

MIA TBS is an ideal platform for selling and promoting quality independent cinema: an informal, convenient and flexible tool for international distribution and for all film buying and selling activities. To date, 90 titles have been programmed for the MIA TBS screenings, reserved for buyers only, with 35 market premieres.

The MIA terrace (900 sq. meters) will host professional meetings, facilitating spontaneous networking and the ensuing negotiations and sales of rights to the line-ups of over 40 sales agents from the world over who are scheduled to attend.

The Digital Video Library, located at the Hotel Boscolo Exedra and organized in collaboration with RAI COM and WCP Media Services, will offer distributors on-demand viewing of the titles from the Market, by the NCN filmmakers and from the Rome Film Fest programme, also available on a mobile app.


MIA Cinema will present two prestigious co-production prizes: the Eurimages Co-production Development Award, a €20,000 prize for the development of the best European project of New Cinema Network that best meets the collaboration and co-production criteria that inspires Eurimages; and the MIA Prize, a special €30,000 award to the best Italian producer, minority or majority, from among the projects presented in New Cinema Network and Make it With Italy.

For further information visit: www.miamarket.it
Mercato Internazionale Dell’Audiovisivo (MIA)Rome, 16-20 October 2015

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